Because PR is so much more than just a
press release and a news clipping.
We give your brand a relevant human voice
beyond the traditional media space.
All the Below and through the line marketing elements that take your brand to its’ correct audience
The press. Social media. Content authoring. Partnerships. Sponsorships.
pr services
Media Relations
We have long standing and credible media relationships. Our relationships with media extends to our clients’, with the objective to inform a clients’ target audience with their mission, policies and practices in a positive, consistent and credible manner.
PR Strategy & timeline development
We create PR strategies that will help you organise your PR activities and make strategic decisions about the best ways to communicate, what to communicate and when to do it.
Press Release compilation & scripting
Content is key. We create relevant stories for your brand. Think of a press release as your ticket to publicity–one that can get your company media coverage. A well scripted press release is a good way to ensure that your message stands out, giving your brand a relevant human voice.
Filling media requests and briefs
We work with media to ensure that a client’s communications strategy and/or campaign objectives are met. Media often send through proposals outlining how they intend to achieve a clients’ objectives. It is our job to ensure that these opportunities are the right fit for the brand.
Media partnerships
We negotiate mutually beneficial partnerships between clients’ and media. An effective publicity tactic for companies with small marketing budgets. Media partnerships can bring good publicity for both the business and the media outlet.
Crisis communication
Salt PR has a solid track record of ensuring our crisis management team provides the proper support for your company or business to ensure investigation into the incident/s can get started immediately, with clear guidelines and checklists that allow us to carry out the crisis response without anything slipping through the cracks, while at the same time managing the media.
Sponsorship management
We reach out to the right brands with the aim of them supporting a client event or activity, in order to generate a relationship that aims to economically satisfy both the sponsor and the client.
Brand partnerships
Collaboration with like-minded brands for mutual benefit.
Social media writing
We develop your social media voice. This consistency will help your audience connect with you emotionally, as well as build brand trust.
Media drops & product placement
Dropping off creative PR props and other brand materials with media to create buzz and hopefully earn publicity.